The Voice UK ended with a whimper rather than a bang on BBC One with its least watched series to date.
Whether it was the new coaches, the acts or just viewers getting a tad tired of singing shows, it was far from a great year ratings-wise.
And it leaves ITV with quite a lot of work to do get viewers interested again when they take over from 2017.
An average audience of 6.5 million viewers tuned in throughout the latest series, the lowest series average by almost a million viewers and down almost 2 million on 2015's figure, one of the best.
As in past years it was again pretty much a case of everything beyond the blind auditions failing to keep people tuned in.
A strong average audience of 7.3 million watched the first seven episodes with the opener getting the series high of 7.9 million, numbers that compare favourably to last year's X Factor average figures of 7.8 million.
However The Voice UK's live shows still have a problem, with the finals seeing numbers slump to an average of just over 5 million viewers. This compares to The X Factor which despite the bad press, ended its 2015 series with 8.5 million viewers, it's highest rating of the series.
The Voice's ratings from the blind auditions - plus social media buzz - show there is still plenty of potential interest in the show but the format really needs looking at once the auditions conclude.
The Voice UK ratings - BBC One
Averaged consolidated figures provided by BARB.
Series 1 (2012): 8.54 million
Series 2 (2013): 7.45 million
Series 3 (2014): 8.10 million
Series 4 (2015): 8.48 million
Series 5 (2016): 6.50 million