Ratings for The X Factor last night dropped to a new low.
Despite a raft of changes, this year's viewing figures have failed to improve on last year's numbers and yesterday evening saw more people tune out.
The second live show of the series was watched by an average of 5.8 million viewers.
Strictly v X Factor ratings
That's down 400,000 viewers on last weekend's previous series low for the first live show, despite last night clashing with Strictly Come Dancing for 25 minutes less.
Worse still, it's down 500,000 on last year's second live show and down almost 2 million on 2014's equivalent episode.
Last night's X Factor performances attracted a peak audience of 6.7 million viewers.
The numbers for the live finals are well down on what this year's auditions had been getting: Last month the show saw a high of 8.3 million viewers.
Dare we suggest that perhaps the wrong acts made it through to the live shows?
As for Strictly, it's more good news as the BBC series comes close to getting double X Factor's figures.
The average audience of 9.8 million for last night's episode was up 200,000 week on week and year on year and a marked 600,000 increase on 2014.
The latest live show, which saw the 12 remaining couples performing a brand new dance, saw a peak audience of of 10.8 million.
Elsewhere last night, Holly Willoughby's new dating show Meet The Parents made a pretty poor start with 2.2 million viewers although it did face going head to head with Strictly.
Both Strictly Come Dancing and The X Factor return tonight on BBC One and ITV respectively for their latest results shows.