Less than 500,000 people watched Big Brother last night, the show's worst viewing figures in its decade long history.
An average audience of just 483,000 tuned in from 9PM to 10PM to watch the penultimate episode of highlights from the house, which went head to head with the Olympics closing ceremony.
While the show held up reasonably well against the Opening ceremony two weeks ago, with around 800,000 viewers, last night's show crumbled against the opposition.
An impressive peak audience of over 26 million watched as the likes of Eric Idle, Jessie J, Emeli Sande, The Who, Queen and One Direction all took to the stage.
The three hour long telly marathon, which continued until gone midnight, averaged an impressive 22.9 million viewers.
But it's bad news for Big Brother which will be celebrating its final show tonight, overshadowed by the climax of the games.
The average ratings for this series are now below last year's, having been above the first Channel 5 series for most of last month.
Fortunately for Channel 5 there's just a day to wait between the end of Big Brother and the start of Celebrity Big Brother, which usually brings many more viewers.
The second Channel 5 celebrity series averaged around 3 million viewers back in January, as Denise Welch won.