The Only Way is Essex producer Daran Little has said he believes the show's 'structured reality' format is here to stay. Speaking after the hit ITV2 series won a BAFTA last night, Little said the reality TV spin-off format will likely see plenty new series over the coming years.
"I was a series producer on [TOWIE], I also story produce Made In Chelsea," he said, referring to the new E4 show to rival TOWIE.
He continued: "I actually think structured reality is here to stay. It doesn't have to be highbrow, it's entertaining. If it's funny and it's good drama and people watch it, I think it's got a right to be [on television]."
Similar reality shows such as Geordie Shore will launch later this year, hoping to attract a slice of the audience 'Essex' has created here in the UK.
Speaking to DigitalSpy, Little added: "I was a bit bemused to see [the cast] arrive in horse and carriages, but I think my Chelsea lot will come next year in Rolls Royces."
Fellow TOWIE producer Nicky Hegarty commented: "I think reality doesn't just mean 20-somethings from Essex. Reality could be anything. So I think you could probably do this with every type of age group, genre. It's not really been explored yet, but I think anything's possible after this. 11 months ago we sat down with a blank sheet of paper and now we've got a BAFTA."
The Only Way is Essex returns to ITV2 later this year. Geordie Shore starts tomorrow night on MTV.