Big Brother's Andrew Cruickshanks has proved just how much the prize money means to him.
As part of the on-going prize fund twist, he had a back, sack and crack wax to win £3,000.
Andrew had the intimate wax in front of his fellow housemates - plus of course the cameras.
For taking on the challenge, Andrew won £3,000 towards his team.
Yesterday saw the start of the brand new prize money twist, The Steal.
Big Brother announced that housemates would be split into two teams, competing for up to £20,000 of the prize fund.
Andrew, Ellie, Hannah, Isabelle, Kieran and Sam are in the GOLD Team while Chanelle, Charlotte, Deborah, Raph and Tom are the BLACK team.
The first task saw Tom and Hannah do battle in a disgusting eating challenge for £2,000.
Later, the second task involved Andrew and Raph as Big Brother gathered them in the task room behind two podiums for a test of nerves - but neither walked away with any money.
However as well as winning money, housemates have been offered temptations at a cost.
Isabelle spent £150 on a phone call with her sister while Chanelle paid £400 to spend the night with her boyfriend.
Today in the house, Raph spent £150 for a meeting with former Big Brother winner Josie Gibson to talk tactics.
What housemates don't yet know is that at the end of the task, one housemate will have the chance to steal all the money raised.
Big Brother 2017 continues nightly on Channel 5.