Perri Kiely is the early favourite to win this year's series of Splash! according to Ladbrokes.
The Diversity dancer is expected to quickly transfer his flips and twists from the floor to the pool, and the bookies make him the runaway favourite for glory at odds of just 5/4, with his closest competition coming from 6/1 shot Austin Healey.
Anna Williamson and Dan Osbourne share odds of 8/1, but Dan's TOWIE co-star Gemma Collins finds herself amongst the outsiders at 16/1.
Unfortunately for Jenny Eclair the odds suggest she's going to be this year's Helen Lederer as the least likely winner of Splash! at 66/1 while Eastenders star Ricky Groves is a 40/1 shot.
Jessica Bridge of Ladbrokes said: "All hopes are on Perri and it will be a huge upset if he doesn't breeze to victory. Una Foden and Michaela Strachan are proving popular bets elsewhere in the competition."
Splash! 2014 will start this Saturday night with its first heat on ITV.
Competing in the first heat alongside Gemma will be Diversity star Perri Kiely, TOWIE’s Gemma Collins, TV presenter Michaela Strachan and Eastenders actor Ricky Groves.
Browse pictures of the first line up below...