The Apprentice 2013's Luisa Zissman's nude pictures have left her more than a tad embarrassed.
Mother-of-one Luisa described herself as confident, logical and outspoken when the series kicked off, citing her greatest business achievement to be the ability to create new jobs through the success of her businesses.
She claimed: “I have the energy of a Duracell bunny, sex appeal of Jessica Rabbit, and a brain like Einstein.”
The 25-year-old however has been left rather red faced after nude and topless pictures of her leaked online and in the tabloids.
And we've no doubt Lord Sugar is best pleased either, although with the series having been filmed last year there's little he can say or do.
Pals of Luisa were quick to defend the hyperactive self-proclaimed retail entrepreneur, with one friend saying: "She is a fun loving girl who has a work hard, play hard attitude."
They added: "She works every hour god sends on her businesses, while being an amazing mother who dates on her daughter and still manages to maintain a ultra glam look."
So far Luisa has had a tough time on the show, however has managed to avoid the axe from Lord Sugar, but will her luck continue?
The Apprentice UK continues tonight on BBC One from 9PM.