The Apprentice 2013 winner Leah Totton has been branded inadequate for her own business plan.
But at just 24, having only fully qualified as a doctor in the last two years, experts have blasted her lack of experience.
Nigel Mercer, former chairman of the British Association of Aesthetic Plastic Surgeons, hit out at Lord Sugar deciding to invest in Leah's company.
"At her level of training, she will have a basic knowledge of immunology and some knowledge of anatomy," he told the Daily Mail newspaper. "She may have done a few weeks’ training in aesthetic medicine, but that is simply not enough. It may not be quite as dangerous as putting a hairdresser in charge of cosmetic surgery, but it is still putting patients at risk."
He complained: "This result flies in the face of all that we have been doing to keep patients safe.
"There is widespread agreement in the industry that doing a short course does not make you qualified to perform cosmetic procedures."
And the top doc added: "She is using Lord Sugar as a marketing tool to get her business going. This industry is very saturated, and this show has just given her a big leg up."
However Leah has defended her plan and her experience.
She told DigitalSpy after winning on Wednesday night: "The real reason I came into the process is because the non-surgical cosmetic sector does not have regulation at the minute.
"I'm advocating that it does need that regulation. I want to bring about that change.
"I do not encourage, especially women my age, to embark on these procedures. I want to ensure that they're given in a safe and secure environment."