The Apprentice 2014 start date has been pushed back this year, boss Lord Sugar has revealed.
The BBC One reality series usually begins the spring but the new series now won’t air until the autumn, 18 months after the last run started.
Leah Totton won the ninth series of the show back in July of last year, winning a £250,000 investment from Lord Sugar into her surgery start up which is now open for business in London.
Applications for the tenth series took place earlier this year with filming now set to begin soon, however the show won’t air until nearer Christmas time.
According to Lord Sugar, the delay is due to the 2014 World Cup in Brazil which will air on the BBC between June and July this summer.
Asked about the return of the show, Lord Sugar replied to a fan on Twitter: “It won’t be on until Autumn of 2014 to avoid the World Cup.”
The BBC previously axed the Apprentice’s Young Apprentice spin-off, but Lord Sugar was confident the main show would continue for some years yet.
Speaking at the launch of last year’s series back in the Spring, Lord Sugar said: “They [the BBC] are the ones who will make the decision based on the reaction in the marketplace. You know how they judge television shows, on viewing audiences and all that stuff. [But] I think The Apprentice has got longevity in it.”
He continued: “As long as we make it interesting and we get interesting characters, it can keep going. I know it’s difficult with tasks because they are either buying, selling, negotiating or manufacturing, but that’s business.
” At the end of the day it’s all down to the candidates, the characters and the people. I’m sure if it’s interesting enough the BBC will continue to commission it.”