The Voice UK fans aren't all too impressed by the show's "mean" new twist.
The search for a new vocal superstar started when The Voice UK launched on ITV last night.
Emma Willis returned to preside over the action as each vocalist, or singing duo, sought to claim a place in one of the coaches’ teams at the Blind Auditions.
This year the format has been changed so if all the coaches fail to turn for an act they lose their right to see them - leaving them forever wondering if they should have hit their buttons.
Last night's first round of blind auditions saw some "awkward" moments as contestants finished their performances to unmoved chairs, seeing them have to walk off stage ignored by the panel.
Fans of the show found the change "brutal" with one writing on Twitter: "Hate that the coaches don’t get to see the person if they don’t turn, so horrible that they don’t get any feedback or reason why #TheVoice."
Another agreed on Twitter: "I hate how the chairs don’t turn when people aren’t chosen. Feels really mean spirited #thevoiceuk.”
However the twist has got the backing from Sir Tom Jones, who admitted it was "tough" but also a "test".
He suggested: "If you are going to crumble after going to an audition and not get through, you are not prepared for the big time. There is a test right there."
The Voice UK blind auditions continue next Saturday night on BBC One.