Simon Cowell's X Factor empire suffered a major blow today - as the Australian version of the show has been CANCELLED.
Like the UK original, The X Factor Australia has been suffering considerable ratings drops in recent years.
Bosses did their best to reverse the decline, rebranding it as 'X Factor: Next Generation' with three new all-star judges - Iggy Azalea, Adam Lambert and Guy Sebastian.
The latest series also saw fourth judge Mel B form an 'Underdog' category, consisting of rejects from the three-chair challenge.
However, ratings came in well below the 'magic million' mark - and now broadcaster Seven has decided to swing the axe.
Seven's Angus Ross told Aussie telly blog TVTonight: "X Factor is not coming back.
"We are very hard markers on ourselves, versus others. Some numbers that may get a pass mark on other networks don’t get a pass mark with us."
The X Factor first aired Down Under in 2005 on Network Ten, which dropped it after one year. Seven picked it up in 2010, and has since aired a total of seven series.
Over the years, its judging panel has featured the likes of Dannii Minogue, Natalie Imbruglia, Ronan Keating and James Blunt.
The show's demise will no doubt concern X Factor boss Simon Cowell, who is reportedly considering legal action against rival format The Voice.
But fortunately for him, there's no sign of the UK version stopping, despite its ratings misfortunes.
ITV recently signed a deal to keep it and sister show Britain's Got Talent on our screens until 2019.